Join us September 22-24, at the Omni Fort Worth hotel in Texas for insights, ideas, and innovation in the analytics space. Tap into the experience of peers and learn how they turn mounds of data into easily understandable and actionable insights that drive business results. Learn from BusinessObjects veterans. Weigh in on the future direction of these business-critical tools via ASUG Influence. Connect with SAP decision-maker Christian Rodatus during the Town Hall. Get inspired by the passion for SAP Analytics and BusinessObjects that sets this SAP user community apart.

“Unlike TechEd or SAPPHIRE NOW, everyone at this event is there for BusinessObjects products and Business Intelligence.”

Who Should Attend?

  • C-suite I/T and Business Executives
  • Directors and Managers
  • Business Process Owners
  • Consultants
  • SAP Business Partners
  • Project Managers
  • Developers
  • Enterprise Architects
  • Implementation Support Teams
  • Programmers
  • Technical Support Professionals
  • Documentation/Training Professionals

View the event brochure

What You’ll Learn

Check out the education sessions to tailor your conference experience and brush up on hot topics. And don’t forget to register for hands-on sessions.

Developer Wars

Watch BI warriors at the ASUG Developer Wars match their wits against one another for a just cause. Each competing team uses the analytics product SAP donates to the featured non-profit, data from the non-profit organization, and some entertaining theatrics to dazzle the audience with their dashboard.


Steve Lucas, Global President of SAP Platform Solutions, discusses “the power of simple” in his keynote address, Simplify, Innovate, Win!

Christian Rodatus, Senior Vice President and General Manager of SAP Analytics, and Jayne Landry, Global VP & GM, Business Intelligence, discuss driving success and value through SAP Analytics.

Learn more

Session Presentations

View the 2014 session presentations here.